The Pew Research Center has reported that as of 2013, 21% of cell phone owners said that they had used video chat or video calling on their mobile devices. Will it make an identifiable (and measurable) difference to implement video chat if you already have a text based program? Forrester conducted a study that concluded “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.” In addition to convenience for the customer, live chat solutions have been reported to increase sales and cut back on expenses. First and maybe foremost is convenience for the customer. Live chat programs bring a heavy handful of positives to the customer experience. This led to many esteemed business publications naming 2015 as The Year of Video Marketing. While IP-based camera chat technology has been around since the 90’s, it wasn’t until recently that video chat became available as an onscreen option built within company websites. It was at this point that companies like Cisco and LiveChat spotted a need and began providing in-house solutions for businesses. However in certain industries like investment banking, regulations did not allow the use of publicly available chat programs. Evolutionīusiness-purposed chat programs can be traced back to the early nineties, when large investment banks used homemade chat interfaces to allow their traders to communicate with several people at the same time in the same conversation, resulting in quicker team-based decision making.Īs we moved into the next millennium, companies began using public Instant Message networks for internal communication as well as conversations with clients and vendors. While the filmmakers correctly predicted that video chat technology would be available in the 2010’s, they probably never considered the notion that companies would be using it for customer experience interactions. In one scene, Marty McFly talks to his boss on a two-way video chat interface.
#Nex facechat series#
They got some things wrong (they were only a year off on their Cubs world series win prediction) and there were other things they got just right.
#Nex facechat movie#
Remember the movie Back to the Future II? Filmmakers created a landscape of what they thought the world would look like 30 years into the future.
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